Account-based marketing, or ABM, allows you to identify and prioritize high-value companies

4 Secrets For A Successful ABM Campaign

With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a more personal level. Speaking to their specific needs, pain points, and growth goals. This makes your customers feel heard and happy, which brings confidence and loyalty. It shows you’re listening, and it works.