Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making

Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making

Citrix is a tech company that works to optimize employee experience for better engagement and productivity, and enable mobile and remote working in a scalable manner. Challenge Citrix sought a data-driven process for decision-making and alignment between sales and marketing teams and programs. For strategic planning, Citrix needed more granular business intelligence to identify market […]