A Beginner’s Guide to ABM and Account Scoring

In this quick primer, we’ll walk you through the basics of both ABM and account scoring and discuss how they can intersect to create better sales and marketing opportunities.

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]