The Role of Data in B2B Marketing

In this edition of Insider Interviews, HG Insights’ EVP, Marketing Ed Locher shares about the evolving use of data in marketing and what today’s marketers need to keep in mind when driving strategies with different datasets.

In this edition of Insider Interviews, HG Insights’ EVP, Marketing Ed Locher discusses the evolving use of data in B2B marketing and what today’s marketers need to keep in mind when driving strategies with different datasets.