Sell Faster with Tech Intelligence

One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or prospects. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you...

How Quality Technology Insights can Turbocharge Your Business

A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed,...

How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG...

Grow Revenue from B2B Marketing Campaigns with Technographics

Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by 35-40% (according to SiriusDecisions). So if you want to make sure your campaigns don’t only get clicks, but also contribute to the bottom line you...

Sell to the Right Accounts with Technographics

In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt con dent their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technographic data. Use...