Market research reports can be helpful in identifying the right markets to pursue. However, one of the biggest complaints I get from B2B customers is that these reports don’t do anything for revenue teams looking for detailed account-level intelligence to identify, prioritize and target the right accounts for their outreach.
So, you wrapped up 2020. How did it go? Did you accomplish your goals? Did you hit your revenue numbers? If you did, congratulations! If you didn’t, what do you plan on doing differently? Or, perhaps a more important question to ask is what will you change in your planning process to ensure better results