Dynamic data transformation – The new approach

Dynamic data transformation – The new approach

One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic Data Transformation’ as the process by which structured data can be remapped dynamically in the application layer and therefore temporarily transformed from one value to another in a managed way. By transforming data dynamically, data

HG-Data-Predictive-sales-enablement-Big-Data-World-2019

Predictive sales enablement

Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all queuing up to define yet another industry term, associated processes and revenue streams. There are many definitions, one of the most heavily referenced being Forrester Research’s definition:Sales Enablement is a strategic, ongoing process that equips