how to create a killer ICP in 3 easy steps-

How To Create a Killer ICP in 3 Easy Steps

One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right audience with the most relevant message. The companies that do this best start their process with a clearly defined ideal customer profile (ICP).