It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by our readers. We hope you enjoy this year’s top articles and if you have ideas for topics you’d like to see us cover in 2020, please contact us with your ideas.
What Is Technology Intelligence?
Here’s a quick 2-page overview on tech intelligence – what it is, why you need it, and how to make it actionable so you can empower your B2B sales and marketing teams to drive revenue faster.
How To Use Business Intelligence To Get Into Accounts Sooner & Land Larger Deals
See how Equinix developed detailed account strategy plans (ASPs) it now uses to get into accounts sooner and establish larger deal sizes right from the start with IT spend and tech ecosystem intelligence from HG Insights.
Increase Opportunity By Improving Your TAM
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. Calculating your TAM correctly will allow you to efficiently focus on the best customers and prevent you from wasting time and resources on those who do not best fit your profile.
How Tech Insights Help You Score & Prioritize Your Best Leads
With technology intelligence embedded into your CRM or MAP, you can score and prioritize your leads. This allows you to focus on the accounts that best fit your solution and thus have the highest propensity.
How Tech Intelligence Helps You Displace Competitors All Year Long
Technology intelligence arms you with insights about what technologies your accounts have installed so that you can quickly identify prospects using competitive solutions and actively coordinate competitor displacement campaigns throughout the year.
Reach Your Highest Potential With Account-Based Marketing
By implementing an account-based focus to your outreach and supplementing it with an effective inbound methodology, you can offer your prospects the right content, at the right time, for much better engagement and results.
How To Create A Sales Territory Plan That Your Account Executives Will Love
Defining your Ideal Customer Profile (ICP) in all of your markets is paramount to the process of sales territory planning. An accurate ICP ensures your sales teams will be spending time on the accounts across your territories with the highest propensity to buy.
Sell Faster With Tech Intelligence Guide
We gathered our best use cases for you into a tech intelligence ebook so that you can see how our clients have utilized our granular data set to reinvent their strategies, increase their selling opportunities, and generate more revenue.
Tech Intelligence Revolution Guide
Read our in-depth tech intelligence guide explaining how tech insights can help you from everything to TAM analysis and sales territory planning, to ICP creation, account selection, and crafting highly relevant messages for your outreach.
5 Ways to Intelligently Double Your SDR Productivity Webinar Recap
If you missed our best-attended webinar ever, you can now view it on-demand at your convenience. Some great advice and stats in this one on how to double your SDR productivity!
