HG Insights, the global leader in technology intelligence, has used its proprietary analytics platform to reveal industries combined spend on database management software (DBMS) is $40.5bn.

Using DBMS, data is traditionally stored in a structured format for easy management and retrieval. The software allows organizations to manage, combine, and manipulate non-relational information from different sources, allowing for successful data analytics strategies. Indeed, the present COVID-19 crisis has brought into focus companies’ reliance on data to deliver business continuity [1]. Data is used to generate reports and continuously manage and assess readiness is instrumental in helping businesses provide support to customers and employees.

Due to the impact of the pandemic, multinational risk management firm Willis Towers Watson advises companies to consider the possibility that a large portion of their workforce is unavailable for weeks or months and to implement data infrastructure that enables strategies such as remote working, modifying work schedules, changing operating hours and temporarily ceasing non-essential functions. The firm states having data available to sustain operations is imperative [2].

Data-driven Insights via IoT

DBMS performance is increasingly being driven by machine learning and artificial intelligence to deliver competitive insights to help transform companies into data-driven businesses. The growth of the Internet of Things (IoT) and sensor technology is also returning huge volumes of data to businesses. Major technological advances, increased connectivity, and the ability to analyze huge volumes of data have led to a massive contribution to data-driven insights via IoT. According to Deloitte, advances in cognitive analytics and pattern recognition have enabled organizations to exploit unstructured data sources such as audiovisual files, the swathes of sensor and machine information generated by IoT. These new sources of insights lead to improved decision making within organizations [3].

Investment by Region

DBMS investment by region: AMER ($15.9bn); APAC ($15bn); EMEA ($9.6bn), combining to give an overall spend of $40.5bn.

Top 5 Spenders by Industry

The top 5 spenders on DBMS by industry are led by Banking and Financial Services ($8.4bn), followed by Public Administration ($7.2bn), Professional, Scientific and Technical Services ($4.2bn), Insurance ($3.6bn), and Manufacturing ($3bn).

Leading DBMS Vendors

The 10 leading DBMS vendors, calculated by number of database management product installations worldwide, are: Microsoft Corporation (786,990 installations); Oracle Corporation (700,454); IBM (225,920); Apache Software Foundation (171,987); AWS (109,344); SAP (109,294); Postgres (76,167); MongoDB (74,680); Software AG (48,812); Quest Software (46,277).

Granular insights of the top companies investing in DBMS through these challenging times are available now to better define your ICP (Ideal Customer Profile), improve targeting, and fill any gaps left in your pipeline. Book a demo now to see which companies are your best prospects, whether it’s cross-sell/upsell or new logo acquisition: