Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, increased engagement from target accounts, and larger deal sizes. Great news if you’re a B2B marketer, but how do you get there?

Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. By listening to our webinar on-demand below, you’ll learn:

  • How ABS has made our customers more effective in their sales and marketing outreach. Specifically, you will hear from Bedrock Data, who will go over how they implemented ABS, highlight the types of campaigns they implemented and share their results
  • The process we went through to achieve ABS success, including a deep-dive into our process, an example of an effective campaign we ran, and all the pieces of account-centric information you need to understand before you embark on your own program
  • The strategic considerations you need to keep in mind before rolling out an Account Based Sales program

The presenters for this webinar include:

  • Barbara Winters, Vice President of Marketing at HG Insights
  • Justin Kitagawa, Director of Sales and Marketing Technology at HG Insights
  • Zak Pines, Vice President of Marketing at Bedrock Data

To learn more about ABS, view our complete webinar below: