Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Oct 30, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you...
Sep 30, 2019 | Business Intelligence, Sales & Marketing
If you’re a growing B2B technology company, you’ve probably invested a significant amount of time and money in researching, developing and testing your product. You’re well versed in what it can do and can articulate how it solves common pain points eloquently. You’re...
Sep 4, 2019 | Sales & Marketing
When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your sales and marketing teams should go after? For growing businesses, technographics provide the key insights their teams need to identify accounts that are over...
Aug 26, 2019 | Sales & Marketing
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience. In fact, relevant campaigns that are targeted to the right prospects have a 75% higher engagement rate (MailChimp) and can increase the selling...
