Jan 21, 2020 | Big Data, Sales & Marketing
In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential....
Jan 14, 2020 | Big Data, Sales & Marketing
Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can use technology intelligence to grow their business faster. The result is a 5-episode series on tech intelligence covering the following...
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Oct 30, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you...
Sep 30, 2019 | Business Intelligence, Sales & Marketing
If you’re a growing B2B technology company, you’ve probably invested a significant amount of time and money in researching, developing and testing your product. You’re well versed in what it can do and can articulate how it solves common pain points eloquently. You’re...
