Sep 4, 2019 | Sales & Marketing
When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your sales and marketing teams should go after? For growing businesses, technographics provide the key insights their teams need to identify accounts that are over...
Aug 26, 2019 | Sales & Marketing
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience. In fact, relevant campaigns that are targeted to the right prospects have a 75% higher engagement rate (MailChimp) and can increase the selling...
Aug 19, 2019 | Business Intelligence, Product Updates
We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You can now save your searches in Opportunity Generator for easy access and to track changes over time. This not only allows you to quickly run specialized searches...
Aug 5, 2019 | Business Intelligence, Industry Leaders, Sales & Marketing
In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, sales intelligence tools, and the latest news on why sales development reps and leaders should attend the Tenbound Sales Development Conference...
Jul 22, 2019 | ABM, Industry Leaders, Sales & Marketing
In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the new book he recently co-authored with Terminus CEO, Eric Spett, including: why ABM is B2Bwhy B2B doesn’t have to suckseven...
