Oct 9, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase...
Oct 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard to know which markets and which accounts you want to target with hundreds or thousands of companies within each region, state, or country. You...
Oct 2, 2019 | Business Intelligence, Tech Startup
The top 3 complaints consumers had about digital advertisements in 2019 were that there were “too many ads”, “annoying or irrelevant ads”, and “intrusive ads” (VPN Mentor). Many times, these complaints are the motivations behind ad-blocking, which for a digital...
Sep 25, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Personalized campaigns are designed to specifically resonate with each separate account. ABM has...
Sep 23, 2019 | Business Intelligence, Innovation, Sales & Marketing, Tech Startup
In our recent “How to Generate 30% More Opportunities Using Tech Intelligence & Intelligent Virtual Assistants” webinar, we discussed how to: Identify prospects using technology intelligence Use tech insights for inbound and outbound...
