Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and its ecosystem partners and customers will combine to create 3.3 million jobs and $859 billion in new business revenues worldwide by 2022.

At HG Insights, we’re not surprised. In conversations with our customers and in the technographics we collect on Salesforce CRM installations, it’s been apparent for some time now that Salesforce is the most popular CRM in the market today, providing sales and marketing teams with a central location from where to access key account and prospect information for their outreach efforts.

As part of their recent announcement, Salesforce also unveiled their new AppExchange which now includes support for Lightning Data. Through Lightning Data providers, Salesforce customers can discover data-driven insights with enriched customer profiles by easily integrating trusted third-party data sources to improve key sales and marketing processes like segmentation, targeting, scoring and prioritization with data that’s specific to each business.

Democratizing Access to Technographics with Salesforce

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering — we call this information technographics.

For the better part of a decade, we’ve focused our energies on developing a system and process to curate technographics for savvy sales and marketing teams. However, what we didn’t spend as much time doing was creating experiences around our data or making our data easy for smaller and medium-sized organizations to use.

Our collaboration with Salesforce changes that. As an official Lightning Data provider on the newly relaunched Salesforce AppExchange, we now make it easy for companies of all sizes to access and use our technographics with HG for Salesforce (formerly known as HG Connect).

HG for Salesforce Gives Sales and Marketing Teams a Competitive Edge

HG for Salesforce gives your sales and marketing teams access to premium technographics directly in Salesforce. Knowing this allows them to prioritize which accounts to pursue, and reach out to their prospects with a message that’s relevant and directly addresses their pain points.

And because our technographics are embedded in Salesforce, they’re available to create campaign segments, score and rank accounts, generate reports, and use workflows and triggers to build more intelligent business processes.

See what technologies are installed at your account

Score and rank your accounts based on technologies they use

Seamless, integrated access to technographics from HG Insights also enable your team to get a complete picture of the technology footprint for their key accounts or prospects, including:

– an organization’s core hardware and software stack

– whether the technology is on premise or in the cloud

– the likelihood of a particular technology being installed

– and approximately when the company deployed or stopped using the technology

This is information your teams can use to out-market, out-sell and out-perform their competition.

HG for Salesforce Customer Quote

Brian Vass, the VP of Sales and Marketing Technology at Paycor, had this to say about his company’s use of tech install information from HG Insights: “We struggled for years to find high quality data for installed technologies within our prospect base. HG Insights not only provides us with great data, but they make it easy for our sellers to consume within It’s the most popular data initiative we’ve launched ever.”

HG for Salesforce Available Now

Built on the Salesforce Platform, HG for Salesforce is currently available on the AppExchange.