Apr 12, 2019 | Big Data, Business Intelligence, Industry Leaders, Sales & Marketing
One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic Data Transformation’ as the process by which structured data can be remapped dynamically in the application layer and therefore temporarily...
Feb 19, 2019 | Big Data, Business Intelligence, Industry Leaders, Sales & Marketing
Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning in Data, what I need are real insights to drive my decision-making”. Despite these frustrations and the volume of data available, I am amazed at the...
Feb 12, 2019 | Big Data, Business Intelligence, Industry Leaders, Sales & Marketing
Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all queuing up to define yet another industry term, associated processes and revenue streams. There are many definitions, one of the...
May 10, 2017 | Big Data, Innovation
HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The partnership between our companies means that HG Insights’ industry leading...
Feb 2, 2017 | Big Data, Business Intelligence, Innovation
In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.” It’s now more than 50 years later, and...
Nov 17, 2016 | Big Data, Company Culture, Industry Leaders
Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an award-winning executive and the CEO and founder of Every Market Media. We had the chance to sit down with Rick and pick his brain about pressing marketing...
