Mar 20, 2019 | Business Intelligence, Research
Research — HG Insights reveal the key findings from the latest Global Interconnection Index study which tracks, measures and forecasts the growth in digital business. Sponsored by Equinix, the research reveals that the private exchange of data between companies is...
Feb 19, 2019 | Big Data, Business Intelligence, Industry Leaders, Sales & Marketing
Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning in Data, what I need are real insights to drive my decision-making”. Despite these frustrations and the volume of data available, I am amazed at the...
Feb 12, 2019 | Big Data, Business Intelligence, Industry Leaders, Sales & Marketing
Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all queuing up to define yet another industry term, associated processes and revenue streams. There are many definitions, one of the...
Feb 8, 2019 | Business Intelligence, Sales & Marketing
With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in a much more consultative manner earlier in the sales cycle, leading to much larger revenue opportunities. Here’s how: IT spend...
Oct 24, 2017 | Business Intelligence, Sales & Marketing
Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and its ecosystem partners and customers will combine to create 3.3 million jobs and $859 billion in new business revenues...
Oct 18, 2017 | Business Intelligence, Sales & Marketing
Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest. Given all the companies competing for a prospect’s attention, if you’re not able to hook your...
