Nov 20, 2019 | Business Intelligence, Sales & Marketing
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential...
Nov 11, 2019 | Business Intelligence, Sales & Marketing
Account-based strategies can be particularly resource intensive for your sales and marketing teams. When this is the case, it is crucial for your teams to focus only on the accounts that best match your Ideal Customer Profile (ICP) and thus have the highest propensity...
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile....
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Nov 4, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to score and prioritize leads most likely to buy from youLeverage real intelligence to connect with the right prospects at the right timeHow...
Oct 30, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you...
