Jan 22, 2020 | Business Intelligence, Innovation, Research
Research – HG Insights reports on five technology trends predicted to transform the future of work in 2020. The rapid adoption of emerging technologies such as artificial intelligence (AI) and machine learning (ML) – coupled with trusted data ecosystems,...
Dec 29, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by...
Dec 20, 2019 | Business Intelligence, Sales & Marketing
In our most recent webinar, “4x Your Sales Opportunities with the Right Intelligence”, Derrick Williams, our Director of Sales & Sales Development, and William Tyree, the CMO at ringDNA, discuss how you can: Use technology intelligence to score and prioritize the...
Dec 2, 2019 | Business Intelligence, Sales & Marketing
Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales teams to score and prioritize accounts so that they focus on those with high propensities to buy. Traditionally, lead qualification is...
Nov 20, 2019 | Business Intelligence, Sales & Marketing
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential...
Nov 11, 2019 | Business Intelligence, Sales & Marketing
Account-based strategies can be particularly resource intensive for your sales and marketing teams. When this is the case, it is crucial for your teams to focus only on the accounts that best match your Ideal Customer Profile (ICP) and thus have the highest propensity...
