Jan 26, 2021 | Business Intelligence, Sales & Marketing
Market research reports can be helpful in identifying the right markets to pursue. However, one of the biggest complaints I get from B2B customers is that these reports don’t do anything for revenue teams looking for detailed account-level intelligence to identify,...
Jan 19, 2021 | Business Intelligence, Sales & Marketing
So, you wrapped up 2020. How did it go? Did you accomplish your goals? Did you hit your revenue numbers? If you did, congratulations! If you didn’t, what do you plan on doing differently? Or, perhaps a more important question to ask is what will you change in your...
Jan 7, 2021 | Business Intelligence, Sales & Marketing
For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation...
Aug 13, 2020 | Big Data, Business Intelligence, Research, Sales & Marketing
Using its proprietary analytics platform, HG Insights, the global leader in technology intelligence, calculates total spend on Enterprise Resource Planning (ERP) applications across all industries to be $105.2bn. ERP is the integrated management of main business...
Aug 6, 2020 | Big Data, Business Intelligence, Research, Sales & Marketing
Due to the COVID-19 crisis, there has been significant investment in cloud services as businesses continue to shift from office-based to remote working. The need to adopt social distancing measures has forced many businesses to shift to cloud services to enable...
Aug 5, 2020 | Business Intelligence, Sales & Marketing
If you’ve gone through the effort of defining your ideal customer profile (ICP), you know how important it is for your organization to target accounts that match your profile. When your revenue teams reach out to potential customers that closely resemble your ICP it’s...
