May 17, 2019 | ABM, Sales & Marketing
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use tech intelligence (technographics) to select the right accounts for their ABM programs....
May 13, 2019 | ABM, Industry Leaders, Sales & Marketing, Tech Startup
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn...
May 2, 2019 | ABM, Sales & Marketing, Uncategorized
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
Apr 8, 2019 | ABM, Sales & Marketing
Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you...
Nov 6, 2018 | ABM, Sales & Marketing
James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report’s 2018 B2B Innovator Award for the Account Converters category. He won this award for his company’s ingenious...
Oct 10, 2018 | ABM, Sales & Marketing
In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment types that make a difference in your ABM program the ABM Demand Diamond, a model that helps you visualize and understand how to use this data...
