Jul 14, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business. Focusing on leads...
Jul 12, 2019 | ABM, Business Intelligence, Company Culture, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal...
Jul 1, 2019 | ABM, Sales & Marketing
Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective...
May 22, 2019 | ABM, Sales & Marketing
We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics. With HG Insights Technographics integrated within Marketo...
May 17, 2019 | ABM, Sales & Marketing
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use tech intelligence (technographics) to select the right accounts for their ABM programs....
May 13, 2019 | ABM, Industry Leaders, Sales & Marketing, Tech Startup
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn...
