Oct 9, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase...
Sep 25, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Personalized campaigns are designed to specifically resonate with each separate account. ABM has...
Aug 28, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right...
Aug 23, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often involves getting help from your operations team. HG Insights solves this issue by making our technographic insights easily available and...
Aug 22, 2019 | ABM, Business Intelligence, Industry Leaders, Tech Startup
In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement account based marketing into your organization Generate more revenue with ABMCreate better alignment between your sales and...
Aug 21, 2019 | ABM, Big Data, Business Intelligence, Sales & Marketing, Tech Startup
Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting technographics for decades. However, most of the methods for doing so had limitations when it came to either the quality of the information or...
