Mar 2, 2020 | ABM, Sales & Marketing
The word “prospecting” can spark mixed feelings among salespeople. Let’s just say it typically isn’t one of the things that our sales team looks forward to, and I’m sure that many other SDR’s and AE’s are nodding their heads in agreement right now. ...
Feb 26, 2020 | ABM, Sales & Marketing
Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and effective in their outreach. The result is a much more competitive landscape when it comes to attracting prospects to your solution. Intense competition...
Dec 29, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by...
Oct 9, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase...
Sep 25, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Personalized campaigns are designed to specifically resonate with each separate account. ABM has...
