Aug 28, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right...
Aug 23, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often involves getting help from your operations team. HG Insights solves this issue by making our technographic insights easily available and...
Aug 22, 2019 | ABM, Business Intelligence, Industry Leaders, Tech Startup
In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement account based marketing into your organization Generate more revenue with ABMCreate better alignment between your sales and...
Aug 21, 2019 | ABM, Big Data, Business Intelligence, Sales & Marketing, Tech Startup
Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting technographics for decades. However, most of the methods for doing so had limitations when it came to either the quality of the information or...
Aug 16, 2019 | ABM, Big Data, Business Intelligence, Sales & Marketing, Tech Startup
Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to curate their technographic data so you can ensure that you are getting comprehensive and accurate technology intelligence. Phone...
Aug 14, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
If you’re a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending on these products, and when those products are up for renewal, represents invaluable information for your sales and marketing teams. This...
