Dec 29, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by...
Oct 9, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase...
Sep 25, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Personalized campaigns are designed to specifically resonate with each separate account. ABM has...
Aug 28, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right...
Aug 23, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often involves getting help from your operations team. HG Insights solves this issue by making our technographic insights easily available and...
