ABM Archives | HG Insights

Customer Tegile Systems Wins Innovator Award for Intelligent Use of Technographics to Drive More Revenue

Nov 6, 2018 | ABM, Sales & Marketing

James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report’s 2018 B2B Innovator Award for the Account Converters category. He won this award for his company’s ingenious...

WEBINAR RECAP: How to Accelerate Your ABM Program Results with Enriched Data

Oct 10, 2018 | ABM, Sales & Marketing

In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment types that make a difference in your ABM program the ABM Demand Diamond, a model that helps you visualize and understand how to use this data...

Top 6 Revenue Generating Uses Cases for Technographics Webinar Recap

Sep 5, 2018 | ABM, Sales & Marketing

In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating uses cases based on examples we’ve received directly from our customers. If you didn’t get a chance to see the live event you can watch it on...

Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

Jan 24, 2018 | ABM

Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one month mark? Now that we’ve made it to the end of our account based marketing (ABM) resolution series and near the end of the first month of 2018 –...

Take Your ABM Program to the Next Level with These Key Tactics

Jan 18, 2018 | ABM

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate. Once you’re sure you have the right, accurate data, your ABM...

Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate

Jan 16, 2018 | ABM

We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ABM program and selecting the right data sets needed to build a successful ABM program. Today’s resolution is focused on acquiring complete...