Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile....
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Nov 4, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to score and prioritize leads most likely to buy from youLeverage real intelligence to connect with the right prospects at the right timeHow...
Oct 30, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you...
Oct 9, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase...
Oct 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard to know which markets and which accounts you want to target with hundreds or thousands of companies within each region, state, or country. You...
