Dec 29, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by...
Dec 16, 2019 | Big Data, Industry Leaders, Innovation, Tech Startup
Our CEO, Elizabeth Cholawsky, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Elizabeth has taken huge...
Dec 13, 2019 | Company Culture, Tech Startup
HG Insights is proud to announce that leading workplace culture and compensation site, Comparably, released their awards this week for 2019’s Best CEOs. HG Insight’s CEO, Elizabeth Cholawsky, ranked in the top 50 for Small/Mid-Size companies in the U.S. based on...
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile....
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Nov 4, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to score and prioritize leads most likely to buy from youLeverage real intelligence to connect with the right prospects at the right timeHow...
