Jul 14, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business. Focusing on leads...
Jul 12, 2019 | ABM, Business Intelligence, Company Culture, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal...
Jul 2, 2019 | Company Culture, Industry Leaders, Tech Startup
HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career monitoring website. Comparably honors businesses that are deemed outstanding by anonymous employees, and this specific award is based entirely on female...
May 19, 2019 | Sales & Marketing, Tech Startup, Uncategorized
In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with...
May 13, 2019 | ABM, Industry Leaders, Sales & Marketing, Tech Startup
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn...
May 8, 2019 | Company Culture, Sales & Marketing, Tech Startup
Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast. In just under 40 minutes, he covered a variety of topics, including: how to use...
