Dec 16, 2019 | Big Data, Industry Leaders, Innovation, Tech Startup
Our CEO, Elizabeth Cholawsky, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Elizabeth has taken huge...
Dec 13, 2019 | Company Culture, Tech Startup
HG Insights is proud to announce that leading workplace culture and compensation site, Comparably, released their awards this week for 2019’s Best CEOs. HG Insight’s CEO, Elizabeth Cholawsky, ranked in the top 50 for Small/Mid-Size companies in the U.S. based on...
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile....
Nov 7, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend...
Nov 4, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to score and prioritize leads most likely to buy from youLeverage real intelligence to connect with the right prospects at the right timeHow...
Oct 30, 2019 | Business Intelligence, Sales & Marketing, Tech Startup
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you...
