Apr 15, 2020 | Business Intelligence, Product Updates, Sales & Marketing, Uncategorized
If you work for a B2B company, the alignment of Sales & Marketing ABM programs is likely to be at the forefront of your mind during this period of economic disruption. Ensuring your sales team reaches the right prospects with the right message can be difficult to...
Feb 18, 2020 | Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup, Uncategorized
We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling...
May 19, 2019 | Sales & Marketing, Tech Startup, Uncategorized
In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with...
May 2, 2019 | ABM, Sales & Marketing, Uncategorized
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
Apr 15, 2019 | Business Intelligence, Sales & Marketing, Uncategorized
Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in...
