Step By Step: $171.3M Database Management Opportunity
Geographic Focus: Germany
Our customer wanted to look specifically at the German market, so we’re going to dive into EMEA here and already see a change of going from $2.7T to $672.6B across 323,000 companies. But this client wanted to drill down to only the market opportunity in Germany. Here, we distill our opportunity down even further, to a $110.0B opportunity across 44,516 companies.
Total IT Spend: Germany
16.3 % of Total IT Spend EMEA
Industry Focus: Manufacturing
This client wanted to narrow down even further and focus on German IT spend in the manufacturing sector. Here, you can see the total German IT spend in the manufacturing sector.
German IT Spend: Manufacturing
25.2% of Total German IT Spend
IT Spend: Database Management
Next, this particular client was targeting prospects looking in the database management systems market. Other players in this market are, for example, Oracle Database, MongoDB, Teradata, VMware, etc. We’re going to click apply and now we’ve got a $316.6M market opportunity.
Total German IT Spend in Manufacturing Database Management
1.1% of German IT Spend: Manufacturing
Ideal Customer Profile
As we saw above, HG’s real game-changer is the ability to get even more granular. In this example, our client wanted to exclude companies that were using their competitor products. So, we click through to filter out any of those organizations that are currently working with one of these four vendors: Teradata Database, Oracle Database MongoDB, VMware, and Greenplum database.
That’s how we got to our $171.3M market opportunity. This was their Ideal Customer Profile.
323,000 companies spending $672.6B on communications and security
13,127 companies spending $171.3M on communications and security
Or 0.28% of Total German IT Spend
Now we go really granular. With the click of a button, this client could see the market opportunity on an account-level view: What each one of their prospects is spending across the various categories of IT solutions, what technologies are installed, what service providers that they’re currently working with, and when their contracts come up for renewal.