New HG Insights integration with LinkedIn’s Matched Audiences API improves digital advertising with technology intelligence
Santa Barbara, CA, June 25, 2019 — HG Insights, the global leader in technology intelligence, today announced the release of HG for LinkedIn, which helps digital marketers to better target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform.
Through this integration with LinkedIn’s Matched Audiences API, advertisers can now leverage HG Insights’ technology profile data to focus campaigns on companies that are using competitive or complementary technologies. These campaigns help businesses to better align digital advertising with competitive takeout programs, account-based marketing strategies and targeted brand awareness initiatives.
With just a few clicks, marketers can now quickly apply technology filters to their audience segments and deliver more relevant ads on the LinkedIn platform, the world’s largest professional network. Digital ads are also fueled with the latest HG Insights technology intelligence information when campaigns are created to ensure that the right messaging connects with the right audience.
“HG for LinkedIn is the easiest way for digital marketing professionals to deliver their message to the right audience on LinkedIn,” said John Connell, Executive Vice President of Digital at HG Insights. “Not only does HG Insights help companies be more effective with their advertising on the LinkedIn platform, it also allows businesses to maximize their ad spend since they are able to use our technology intelligence to define their audiences much more precisely.”
About HG Insights
HG Insights is the global leader in technology intelligence. Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world’s best technology installation information, IT spend, and contract intelligence. The world’s largest technology firms and fastest growing companies achieve a tremendous advantage by using HG Insights to accelerate their sales, marketing, and strategy efforts. Learn more about how leading businesses use technographics to out-market, out-sell, and out-grow their competition at hginsights.com.