Easy to manage Resources for HG Data

Go-To-Market perfection with SOM analysis through technology intelligence.

Expand Your TAM with Technology Intelligence

Back to eBooks & Briefs Library Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections. Technology Intelligence Helps You Pinpoint the Right Revenue Opportunities Identify the

Better ABM with Technology Intelligence

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use technology intelligence to select the right accounts for their ABM programs. Technology Intelligence Helps You Target the Right Accounts from The Start ICP Definition: use technology

B2B Targeting for Programmatic Display Success

One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic list pulls, you can’t expect your client’s digital ad campaign to perform like a star.