HG Insights is a proud finalist for the 2022 SIIA CODiE Award in the Best Sales & Marketing Intelligence Solution category.
The CODiE Awards are the industry’s only peer-recognized awards program, with finalists determined by industry experts, to determine the best products, technologies, and services in software, IT, and business technology. Selected by the Software & Information Industry Association (SIIA), HG Insights’ Market Intelligence platform was picked as one of 137 finalists across 43 business categories in a talent-packed field of nominees.
HG Insights’ Market Intelligence
The Market Intelligence platform comes with many actionable benefits. By harmonizing IT install, spend, contract, and intent data, it reveals not just what technology companies purchase, but when and why they buy—which allows customers to plan on which markets to enter, optimize sales territories, prioritize accounts with the highest propensity to buy, and execute data-driven Go-To-Market strategies with confidence.
Judges touted the platform as “quite insightful and easy to navigate,” and that the “speed and clarity of this interface is fantastic.” Judges also appreciated how the solution “enables organizations to perform their own consultant-style market analysis in the same product.”
“Combining an easy-to-use strategic market analysis tool with the ability to operationalize the knowledge in marketing campaigns and ABM is beyond powerful.”
The judging process is stringent. Every entry for the CODiE Awards is reviewed by two expert judges via a detailed written description and live product demonstration. The expert judges are executives, product leaders, tech engineers, investors, and consultants.
After months of documentation and demos, HG’s Market Intelligence solution received the top ranking and was elevated to a finalist. At this stage of review, all finalists receive a second round of peer review by SIIA members and outstanding first-round reviewers.
Honoring Excellence in Education and Business Technology
Over the past 37 years, the CODiE Awards have recognized thousands of business technology companies, products, and services as leaders in innovation and excellence. The peer-recognized program has continued to evolve with the technology it honors, showcasing the most leading-edge products and innovative business technology of the time.
The Best Sales & Marketing Intelligence Solution category honors solutions that empower sales and marketing professionals with internal and external data, insights and analytics to help drive business development and target new prospects.
The second round of judging begins on April 25 and celebrations begin June 8th! Join us!
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