We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from your ABM programs by using better data. In our three-part series, we’ll discuss how you can use the intelligence from HG Insights and TechTarget to: Develop target account profiles that work Build propensity to
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.
There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered highly unreasonable. Fast-forward and ‘marketing automation’ is a key part of today’s promotional lexicon. Instead of swilling responsibly, many a marketer got drunk on the concept that if you could send enough emails, compel enough