An updated and data-driven Ideal Customer Profile (ICP) is crucial to the success of your organization. In our previous article, we broke down 4 specific reasons why a well-defined ICP aligns organizations on the companies and markets with the greatest opportunity. In fact, organizations with well-defined ICPs average 68% higher account win rates than those without. What follows in this article is a guide to redefining your Ideal Customer Profile.
What is an Ideal Customer Profile (ICP)? An ideal customer profile (ICP) is a hypothetical description of an organization that has all the qualities that make them the best fit for the solutions you provide. This fictitious organization would benefit the most from your solutions. Naturally then, they have the highest propensity to buy your
Now that live events have been cancelled or postponed, it’s absolutely critical for sales and marketing teams to look for intelligent ways to fill the gaps in their pipelines. Naturally, we’re all looking for ways to leverage digital channels to engage with new prospects or existing customers. In the current environment there is a tendency