In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
In the latest episode of our podcast, learn how to operationalize technology intelligence so that it becomes part of your business process. Whether you need tech intelligence in your CRM, MAP, or online advertising platform, we’ll show you how to make it actionable and accessible for everything from strategic planning to sales and marketing outreach.
In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential. Listen Now Episode 2 Summary In the episode, we discuss how technology intelligence: Identifies
Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can use technology intelligence to grow their business faster. The result is a 5-episode series on tech intelligence covering the following topics: Episode 1: What is Technology Intelligence and Why Does it MatterEpisode 2: Tech
If you’re a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending on these products, and when those products are up for renewal, represents invaluable information for your sales and marketing teams. This complete technographic data provides you with a better understanding of the total technology footprint
In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the new book he recently co-authored with Terminus CEO, Eric Spett, including: why ABM is B2B why B2B doesn’t have to suck seven lessons on how companies can go from good to great The book is
We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from your ABM programs by using better data. In our three-part series, we’ll discuss how you can use the intelligence from HG Insights and TechTarget to: Develop target account profiles that work Build propensity to
In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.” It’s now more than 50 years later, and engineers have made great strides with artificial intelligence, neural
As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. While 2016 has been a watershed year for HG Insights, so much of what we’ve accomplished—from the new products we’ve released to the people
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.