In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to hyper-targeted digital campaigns Identify and prioritize the accounts that are most likely to buy Use
In our latest Insider Interview series, Tim Riesterer, the Chief Strategy and Research Officer at Corporate Visions, shared some of the key insights from his new book, The Expansion Sale. This book uses scientific research to explain how the buying psychology of existing customers differs from that of new customers and shows how to adapt
Our experts give a detailed walk-through on how to understand the uniquely different buying motivations and criteria that different customer personas have for making decisions. This deep understanding will dramatically help your sales and marketing alignment and drive revenue.
SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective. HG Insights and SalesLoft recently partnered to integrate the HG Focus Chrome Extension within the SalesLoft platform. We sat down with Sean Kester, SalesLoft’s vice president of product marketing, to discuss the benefit of