In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.” It’s now more than 50 years later, and engineers have made great strides with artificial intelligence, neural
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.
It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012. Like 124.6 million Americans, the 35-year-old mathematician, was single. So while pursuing a Ph.D. in mathematics at UCLA and finishing his thesis in topic-mining algorithms, McKinlay – with access to one of the top 20