The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
Demand generation is the process of driving awareness and creating a need for your products or services in the minds of your prospects. Generating demand can be challenging for new businesses in crowded markets and even more so in virtual environments. This article offers 6 demand generation essentials. These strategies are a proven way to
Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can further refine strategic decisions about which
Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an award-winning executive and the CEO and founder of Every Market Media. We had the chance to sit down with Rick and pick his brain about pressing marketing challenges, maintaining creative freedom, and how a little