Guide to Redefining your Ideal Customer Profile

Guide to Redefining your Ideal Customer Profile

An updated and data-driven Ideal Customer Profile (ICP) is crucial to the success of your organization. In our previous article, we broke down 4 specific reasons why a well-defined ICP aligns organizations on the companies and markets with the greatest opportunity. In fact, organizations with well-defined ICPs average 68% higher account win rates than those without. What follows in this article is a guide to redefining your Ideal Customer Profile.