In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
As of January 1st 2020, the California Consumer Privacy Act of 2018 (CCPA) is officially in effect. This landmark act consists of a sweeping set of laws to control the collection, storage and sale of consumer data. Not surprisingly, the act is already causing widespread anxiety among many businesses that handle consumer data. Sales and
Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective account-based results. Aligning these account-based approaches with a complementary inbound methodology produces the most engagement with prospects by
As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. While 2016 has been a watershed year for HG Insights, so much of what we’ve accomplished—from the new products we’ve released to the people