In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
In out latest Industry Insider Interview series, Darryl Praill, the Chief Marketing Officer at VanillaSoft, discusses the reality of pivoting to digital channels in today’s economic disruption. Specifically, he discusses what strategies have best enabled him to virtually engage with customers and convert prospects. Read the interview below to learn what he had to say.
The word “prospecting” can spark mixed feelings among salespeople. Let’s just say it typically isn’t one of the things that our sales team looks forward to, and I’m sure that many other SDR’s and AE’s are nodding their heads in agreement right now. Unfortunately, there’s no arguing that prospecting is one of the most important
Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and effective in their outreach. The result is a much more competitive landscape when it comes to attracting prospects to your solution. Intense competition increases the length and complexity of the sales process, as prospects have
We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling success. Read our interview below to learn what she had to say.
In our most recent webinar, “How to Use Insights to Turn Social Connections into Sales,” Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Viveka von Rosen, Chief Visibity Officer and Co-Founder at Vengreso, discussed how you can: Leverage cadence to get measurable social selling results faster Measure the impact of your social
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by our readers. We hope you enjoy this
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile. Calculating your TAM correctly and to its maximum potential gives you a solid foundation from
Below are examples of customers who not only used HG Insights tech intelligence to define their TAM, but also operationalized it to drive more revenue for their companies faster.
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you can: Create equitable and more profitable sales territoriesAlign the efforts of your sales and marketing