In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.” It’s now more than 50 years later, and engineers have made great strides with artificial intelligence, neural
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.
There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered highly unreasonable. Fast-forward and ‘marketing automation’ is a key part of today’s promotional lexicon. Instead of swilling responsibly, many a marketer got drunk on the concept that if you could send enough emails, compel enough