In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating uses cases based on examples we’ve received directly from our customers. If you didn’t get a chance to see the live event you can watch it on demand now or get a quick recap below. You’ll also get a quick overview of what technographics are and why it’s the one of the most critical pieces of enrichment data B2B sales and marketing teams use for more targeted campaigns that ultimately lead to faster sales cycles and more revenue.
Top 6 Revenue Generating Use Cases Recap
- Identify Your Total Addressable Market
SaaS companies like Zendesk, Bedrock Data, and Insightsoftware use technographics to quickly identify net new accounts that match their ideal customer profile. On average our technographics reveal a market opportunity that is 3-5x bigger than what’s in our customers’ CRM. In this section, you’ll learn how Zendesk did this to identify and go after competitors to win back market share.
- Targeted Digital Advertising
With technographics you can target your ads directly to your competitor’s customers or to users of products that are interoperable or complementary to your own. Learn how one of our customers used our tech install data to increase click throughs by 627%.
- More Effective Marketing Campaigns
Marketing teams use technographics in a variety of different campaigns such as competitive displacement, up-sell/cross-sell, and news-driven opportunities. We cover a few of those here and even provide examples of what our customers have done.
- Technographic Scoring
Sales teams are using technographic scoring to prioritize prospects with the most opportunities. Tegile, a Western Digital Company, implemented technographic scoring to identify accounts that are 64% more likely to turned into closed won revenue. Learn how they did it.
- Better ABM with Better Data
Account selection is the most critical component of a successful ABM strategy. See how Bedrock Data used technographic data to deliver results that are 2.5x the industry average. We also share examples of the various pieces of collateral they used to achieve these results.
- Focused SDR Outreach
Large hardware and software companies like Tegile, Sage Intacct, and Zendesk have enormous databases and technographics provide a quick way to prioritize accounts for SDR outreach. See how successful companies do this.