In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to:

  • Create demand gen campaigns based on technographics and firmographics 
  • Use account intelligence to align your sales and marketing teams 
  • Leverage technology install data to generate sales faster and land larger deal sizes 

If you didn’t get a chance to register for the live event you can watch it on-demand now or review some more of the highlights below.

Webinar Highlights

How to Use Account Intelligence to Create More Effective Campaigns

See how you can use technographic insights to complete campaigns from planning to execution. Our panelists explain how you can use technology installation, IT spend, and contract intelligence to personalize messages, help target ideal customer profiles, and support your ABM program.

Identify Accounts That Have Higher Selling Opportunities With Technographics

HG Insights’ Senior Director of Product Marketing and Operations, Justin Kitagawa, details how BetterCloud utilized HG account intelligence to see which accounts were using two or more specific SaaS applications. This information enabled their sales and marketing teams to target and close on accounts with 2-3x higher average selling prices. Learn how our technographic data can help your sales and marketing teams figure out who they should be talking to and what they should be saying to increase revenue.

Generate Sales Faster and Boost Revenue With The Right Data

See how quality data leads to successful campaigns and trustworthy relationships between your company and accounts. HG for Salesforce and LinkedIn makes it easy to build hyper-targeted audiences and use account intelligence to contact your accounts with the right message at the right time to speed up the sales process and land deals quicker.

These are just some of the topics we covered during this event. To learn more, watch the webinar now on demand.