Insights that Uncover Strategic Advantage
Analyze global markets to identify the greatest opportunities and build strategies that optimize resources and accelerate growth.
Analyze Global Markets
Quickly identify and size the revenue potential of global markets based on relevant budgets and technology profiles of the companies they are comprised of. Prioritize and align your sales and marketing efforts to drive alignment and efficiency.
Discover Your True ICP
Does your ideal customer have a multi-cloud strategy, ABM program, or use outdated hardware? Analyze your most profitable customers to identify the technology and spend fingerprint of your true Ideal Customer Profile.
Prioritize Revenue Growth
Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.
Optimize Resource Allocation
Develop data-driven strategies that ensure proper resource allocation based on revenue potential. Increase productivity by identifying best fit products and messaging for better aligned sales and marketing campaigns.
Full Funnel Solutions
Our full suite of solutions allow you integrate technology intelligence at any stage in your customer journey.
HG Insights Platform
The HG Insights platform provides an unprecedented view into global industries, markets, and companies allowing you to identify the most valuable opportunities and build strategies to maximize your revenue and accelerate growth.
HG Audience
Technology intelligence to boost lead generation, generate brand awareness, grow prospect and customer engagement for your digital display and social campaigns.
HG for LinkedIn
Precisely target your ad-spend on companies using competitive or complementary technologies to deliver high relevancy messaging and generate more leads.
HG for Marketo
HG for Marketo allows you to better target, score, and nurture high value prospects by identifying the technologies they are currently using.
HG for Salesforce
Accelerate growth with world-class installed technology intelligence available directly in the world’s most popular Customer Relationship Management platform.
Insights that Fuel Growth
Utilize world-class Technology Intelligence to build world-class processes.
Total Addressable Market Analysis
HG Insights’ unique intelligence allows companies to analyze and identify the markets with the most revenue and growth potential.
Ideal Customer Profiling
Utilize technology intelligence such as IT spend and technology purchase behavior to analyze your top customers and better define your true Ideal Customer Profile.
Sales Territory Planning
Turn sales territory planning into a strategic advantage by ensuring your account executives target the prospects with the highest propensity to buy.
Equinix Uses HG Insights to Achieve Aggressive Sales Growth
“Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.”
– Heidi Fischer, Senior Market Development Manager| Equinix