Innovations in data science have fueled industry-wide growth in data and business analytics, almost doubling in the last 5 years. By next year, data will be a $274B market.
Scott Smyth, HG Insights’ VP Global Sales, is a man on a mission to help technology vendors Go-To-Market faster and with confidence. In this edition of Insider Interviews, Scott reveals how the connection between poker and propensity modelling fuelled his passion to build a data insights company.
Taylor viens marketing & Digital communications manager june 14, 2021 Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus
Market intelligence is the key to creating a successful Go-To-Market strategy, but insights are useless they’re fueled by quality data. There are many things that good data can do for you, but one of the most important is TAM SAM SOM analysis, a GTM decision-making process.
HG Insights & CEO Elizabeth Cholawsky Receive Individual Honors in the 19th Annual American Business Awards®
HG Insights & CEO Elizabeth Cholawsky Honored At Annual American Business Awards® A panel of 250 professionals reviewed over 3,800 nominations to select HG Insights as a Gold Stevie Winner in the Business or Competitive Intelligence Solution category. Recognizing the overall achievements of the entire organization and for the singular innovations in technology and product,
Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,
As we progress through 2020 trying to stay on top of COVID-19 updates and Zoom meetings, I find myself reflecting on how far artificial intelligence, in particular Natural Language Processing (NLP), has progressed during the last 30 years. These days, chatbots start conversations on websites, text messages are transcribed automatically by our phones, and smart