Why the Approach for Curating Technographic Insights Matters

Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to curate their technographic data so you can ensure that you are getting comprehensive and accurate technology intelligence. Phone SurveysSome methods, such as phone surveys, have proven so successful that companies have used them for decades.

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by the Data Science Foundation, an organization that prides itself in honoring the most stand out innovations in data science and artificial intelligence technologies. “We are excited to launch the 2019 International Data Science Awards to

Dynamic data transformation – The new approach

Dynamic data transformation – The new approach

One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic Data Transformation’ as the process by which structured data can be remapped dynamically in the application layer and therefore temporarily transformed from one value to another in a managed way. By transforming data dynamically, data

HG-Data-Predictive-sales-enablement-Big-Data-World-2019

Predictive sales enablement

Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all queuing up to define yet another industry term, associated processes and revenue streams. There are many definitions, one of the most heavily referenced being Forrester Research’s definition:Sales Enablement is a strategic, ongoing process that equips