In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential. Listen Now Episode 2 Summary In the episode, we discuss how technology intelligence: Identifies
Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can use technology intelligence to grow their business faster. The result is a 5-episode series on tech intelligence covering the following topics: Episode 1: What is Technology Intelligence and Why Does it Matter Episode 2:
Our CEO, Elizabeth Cholawsky, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Elizabeth has taken huge leaps throughout her career, using Big Data to solve complex problems all along the way.
Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting technographics for decades. However, most of the methods for doing so had limitations when it came to either the quality of the information or the depth and breadth of coverage. HG Insights set out to
Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to curate their technographic data so you can ensure that you are getting comprehensive and accurate technology intelligence. Phone SurveysSome methods, such as phone surveys, have proven so successful that companies have used them for decades.
HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by the Data Science Foundation, an organization that prides itself in honoring the most stand out innovations in data science and artificial intelligence technologies. “We are excited to launch the 2019 International Data Science Awards to
One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic Data Transformation’ as the process by which structured data can be remapped dynamically in the application layer and therefore temporarily transformed from one value to another in a managed way. By transforming data dynamically, data
Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning in Data, what I need are real insights to drive my decision-making”. Despite these frustrations and the volume of data available, I am amazed at the degree to which decisions are still being taken on
Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all queuing up to define yet another industry term, associated processes and revenue streams. There are many definitions, one of the most heavily referenced being Forrester Research’s definition:Sales Enablement is a strategic, ongoing process that equips
HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The partnership between our companies means that HG Insights’ industry leading technographics are now integrated into TechTarget’s Priority Engine™ platform. With its Priority Engine platform,