HG Insights & CEO Elizabeth Cholawsky Receive Individual Honors in the 19th Annual American Business Awards®

HG Insights & CEO Elizabeth Cholawsky Honored At Annual American Business Awards® A panel of 250 professionals reviewed over 3,800 nominations to select HG Insights as a Gold Stevie Winner in the Business or Competitive Intelligence Solution category. Recognizing the overall achievements of the entire organization and for the singular innovations in technology and product,

Master Class Recap: Data-Driven TAM SAM SOM

Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,

Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math

Market Intelligence Podcast

PODCAST: How the Right Market Intelligence Enables Organizations to Thrive

From strategic planning to campaign execution, the right market intelligence gives business leaders the insights they need to understand their markets in depth, make better business decisions, and go-to-market with confidence. On the Modern Marketing Podcast, HG Insights’ CEO Elizabeth Cholawsky discussed why using traditional market reports to guide business strategy is no longer enough,

Create your perfect go-to-market strategy with Market Intelligence from HG Insights

Create Your Perfect Go-to-Market Strategy with Market Intelligence from HG Insights

Market research reports can be helpful in identifying the right markets to pursue. However, one of the biggest complaints I get from B2B customers is that these reports don’t do anything for revenue teams looking for detailed account-level intelligence to identify, prioritize and target the right accounts for their outreach. With the launch of our

Market Intelligence

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation decisions with confidence. Additionally, these reports do not provide the detailed account-level intelligence your sales

Global ERP Software Spend Hits USD $105 Billion

Global ERP Software Spend Hits USD $105 Billion

Using its proprietary analytics platform, HG Insights, the global leader in technology intelligence, calculates total spend on Enterprise Resource Planning (ERP) applications across all industries to be $105.2bn. ERP is the integrated management of main business processes such as accounting, inventory and order management, human capital management (HCM), customer relationship management (CRM), and more. ERP

The Cloud Comes of Age – Coronavirus Drives $238bn Global Spend on Cloud Services

The Cloud Comes of Age – Coronavirus Drives $238bn Global Spend on Cloud Services

Due to the COVID-19 crisis, there has been significant investment in cloud services as businesses continue to shift from office-based to remote working. The need to adopt social distancing measures has forced many businesses to shift to cloud services to enable employees, partners, and customers to access services and share data securely in the new