Increase Opportunity By Improving Your TAM

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEOs for Women Award

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEO for Women Award

HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career monitoring website. Comparably honors businesses that are deemed outstanding by anonymous employees, and this specific award is based entirely on female employee feedback ratings on their chief executives. Elizabeth Cholawsky, HG Insights’ CEO, received a

HG Data Santa Barbara

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potential leadership team brand/product traction competitive landscape Visit The Tech Tribune website to see the complete top ten list

HG Insights Acquires Pivotal iQ

Today we announced the acquisition of Pivotal iQ. This acquisition extends HG Insights’ position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by

HG Data Hackathon

HG Insights Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon designed to help them use their skills to tackle real world problems. The event pitted three teams, comprised of UCSB students mixed with experienced members of the engineering team from HG Insights, in a friendly competition