The most helpful part of prescriptive analytics is its ability to remove the noise of data. It takes you beyond data-driven insights to answer the question: “What should we do?”
Back to Our Blog Taylor Viens MARKETING & DIGITAL COMMUNICATIONS MANAGER Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Congratulations to Tracy York for receiving the 40 Under 40 business leader award! Tracy has been recognized as a 40 Under 40 award winner by the Pacific Coast Business Times,
Tech intel helps you get messaging that will resonate in front of the right people—when they need to hear it. It has many uses outside of ABM, but it’s absolutely necessary to make your account-based sales and marketing campaigns more efficient and effective.
In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
Sales territory mapping is a game-changing tool to increase your team’s satisfaction, productivity, success, and company-wide revenue.
Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into actionable insights—insights your sales, marketing, and executive teams can use to Go-To-Market with confidence. These data-driven insights are the high-octane fuel that sales and marketing teams can use to power their Go-To-Market strategies and drive industry-leading results.
From the first time I walked into the engineering room—with walls covered in Magic cards, board games on the tables, and sci-fi models meticulously hung from the ceiling—I felt surrounded by like-minded people.
According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.
Innovations in data science have fueled industry-wide growth in data and business analytics, almost doubling in the last 5 years. By next year, data will be a $274B market.
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