According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.
Pivotal iQ brings you the latest IT intelligence reports: breaking news and analysis on contracts, partnerships, mergers, takeovers, technology and more.
Taylor viens marketing & Digital communications managerJune 14, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content,
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to: Create demand gen campaigns based on technographics and firmographics Use account intelligence to align your sales and marketing teams Leverage technology install data to generate sales faster and land larger deal sizes If you didn’t get a