Ed locher VP, Marketing Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into
Taylor viens marketing & Digital communications managerJune 14, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content,
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus
Market intelligence is the key to creating a successful Go-To-Market strategy, but insights are useless they’re fueled by quality data. There are many things that good data can do for you, but one of the most important is TAM SAM SOM analysis, a GTM decision-making process.
Using its proprietary analytics platform, HG Insights, the global leader in technology intelligence, calculates total spend on Enterprise Resource Planning (ERP) applications across all industries to be $105.2bn. ERP is the integrated management of main business processes such as accounting, inventory and order management, human capital management (HCM), customer relationship management (CRM), and more. ERP
Due to the COVID-19 crisis, there has been significant investment in cloud services as businesses continue to shift from office-based to remote working. The need to adopt social distancing measures has forced many businesses to shift to cloud services to enable employees, partners, and customers to access services and share data securely in the new
HG Insights, the global leader in technology intelligence, has used its proprietary analytics platform to reveal industries combined spend on database management software (DBMS) is $40.5bn. Using DBMS, data is traditionally stored in a structured format for easy management and retrieval. The software allows organizations to manage, combine, and manipulate non-relational information from different sources,
Data from HG Insights, the global leader in technology intelligence, shows that the insurance sector has invested a significant $4.5bn in security software. A key driver for this level of investment has been the dramatic rise in cybercrime during the Coronavirus outbreak. Due to the vast amounts of sensitive personal data that insurance companies have