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How Leaders Can Operationalize Data to be More Efficient

Ed locher VP, Marketing Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into

Account-based marketing, or ABM, allows you to identify and prioritize high-value companies

4 Secrets For A Successful ABM Campaign

Taylor viens marketing & Digital communications managerJune 14, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Account-based marketing, or ABM, allows you to identify and prioritize high-value companies.   With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content,

CTO Rob Fox explains what makes HG Insights a market leader.

A Novel Technology Ensures Credibility And Market Dominance

ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a

HG Insights platform helps you cut through data to find insights on accounts that match your ideal customer profile I(CP) with ease.

Maximize Your Revenue with Ideal Customer Profiling

Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus

Global ERP Software Spend Hits USD $105 Billion

Global ERP Software Spend Hits USD $105 Billion

Using its proprietary analytics platform, HG Insights, the global leader in technology intelligence, calculates total spend on Enterprise Resource Planning (ERP) applications across all industries to be $105.2bn. ERP is the integrated management of main business processes such as accounting, inventory and order management, human capital management (HCM), customer relationship management (CRM), and more. ERP

The Cloud Comes of Age – Coronavirus Drives $238bn Global Spend on Cloud Services

The Cloud Comes of Age – Coronavirus Drives $238bn Global Spend on Cloud Services

Due to the COVID-19 crisis, there has been significant investment in cloud services as businesses continue to shift from office-based to remote working. The need to adopt social distancing measures has forced many businesses to shift to cloud services to enable employees, partners, and customers to access services and share data securely in the new

$40.5bn Invested in Database Management Software (DBMS) – Top 10 Vendors Revealed

$40.5bn Invested in Database Management Software – Top 10 Vendors Revealed

HG Insights, the global leader in technology intelligence, has used its proprietary analytics platform to reveal industries combined spend on database management software (DBMS) is $40.5bn. Using DBMS, data is traditionally stored in a structured format for easy management and retrieval. The software allows organizations to manage, combine, and manipulate non-relational information from different sources,