Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math

Market Intelligence Podcast

PODCAST: How the Right Market Intelligence Enables Organizations to Thrive

From strategic planning to campaign execution, the right market intelligence gives business leaders the insights they need to understand their markets in depth, make better business decisions, and go-to-market with confidence. On the Modern Marketing Podcast, HG Insights’ CEO Elizabeth Cholawsky discussed why using traditional market reports to guide business strategy is no longer enough,

John Connell

HG Insights’ EVP Marketing and Digital Product is Finalist for Major Agency Award in Data Provider Category

HG Insights is pleased to announce that our EVP Marketing and Digital Product, John Connell, is a finalist for Salesperson of the Year in the Data Provider category at the 2021 Dick Reed Awards. Introduced last year, the Dick Reed Awards honor the Just Global marketing agency’s long-time former CEO while celebrating the people, platforms

Create your perfect go-to-market strategy with Market Intelligence from HG Insights

Create Your Perfect Go-to-Market Strategy with Market Intelligence from HG Insights

Market research reports can be helpful in identifying the right markets to pursue. However, one of the biggest complaints I get from B2B customers is that these reports don’t do anything for revenue teams looking for detailed account-level intelligence to identify, prioritize and target the right accounts for their outreach. With the launch of our

Market Intelligence

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation decisions with confidence. Additionally, these reports do not provide the detailed account-level intelligence your sales

Top 10 Posts

2020’s Top Ten Tech Posts

2020 was a challenging year for many companies. For most of us, face-to-face meetings became impossible, so we looked for alternative ways to reach and connect with the right prospects. Nobody had time to waste on accounts that had little likelihood of becoming customers. After all, we still had revenue targets to hit in order

Stevie Award

HG Insights Celebrates a Decade of Excellence with Gold Stevie® Award

HG Insights is pleased to announce that we recently won a Gold Stevie award in the Business or Competitive Intelligence solution category in the 17th Annual International Business Awards®. The award was based on the strength of HG Insights’ advanced Technology Intelligence platform which allows companies to improve the efficiency and effectiveness of their go-to-market