Ed locher VP, Marketing Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into
According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.
Innovations in data science have fueled industry-wide growth in data and business analytics, almost doubling in the last 5 years. By next year, data will be a $274B market.
Taylor viens marketing & Digital communications managerJune 14, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content,
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus
Market intelligence is the key to creating a successful Go-To-Market strategy, but insights are useless they’re fueled by quality data. There are many things that good data can do for you, but one of the most important is TAM SAM SOM analysis, a GTM decision-making process.
HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math
From strategic planning to campaign execution, the right market intelligence gives business leaders the insights they need to understand their markets in depth, make better business decisions, and go-to-market with confidence. On the Modern Marketing Podcast, HG Insights’ CEO Elizabeth Cholawsky discussed why using traditional market reports to guide business strategy is no longer enough,