HG Insights® Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions for providing insights for data-driven teams.
Insights into what products your accounts and prospects have installed, what they spend on those products, allow you to quickly find the right accounts to target, deliver more relevant and effective campaigns, and hit revenue growth goals. Go-To-Market with confidence with HG Insights!
The most helpful part of prescriptive analytics is its ability to remove the noise of data. It takes you beyond data-driven insights to answer the question: “What should we do?”
Tech intel helps you get messaging that will resonate in front of the right people—when they need to hear it. It has many uses outside of ABM, but it’s absolutely necessary to make your account-based sales and marketing campaigns more efficient and effective.
In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
Sales territory mapping is a game-changing tool to increase your team’s satisfaction, productivity, success, and company-wide revenue.
Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into actionable insights—insights your sales, marketing, and executive teams can use to Go-To-Market with confidence. These data-driven insights are the high-octane fuel that sales and marketing teams can use to power their Go-To-Market strategies and drive industry-leading results.
According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.
Innovations in data science have fueled industry-wide growth in data and business analytics, almost doubling in the last 5 years. By next year, data will be a $274B market.
With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a more personal level. Speaking to their specific needs, pain points, and growth goals. This makes your customers feel heard and happy, which brings confidence and loyalty. It shows you’re listening, and it works.