Ed-Locher-HG-Insights-Insider-Interviews-Marketing-Leaders-Use-HG-Insights

How Leaders Can Operationalize Data to be More Efficient

Ed locher VP, Marketing Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into

Account-based marketing, or ABM, allows you to identify and prioritize high-value companies

4 Secrets For A Successful ABM Campaign

Taylor viens marketing & Digital communications managerJune 14, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Account-based marketing, or ABM, allows you to identify and prioritize high-value companies.   With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content,

CTO Rob Fox explains what makes HG Insights a market leader.

A Novel Technology Ensures Credibility And Market Dominance

ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a

HG Insights platform helps you cut through data to find insights on accounts that match your ideal customer profile I(CP) with ease.

Maximize Your Revenue with Ideal Customer Profiling

Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus

Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math

Market Intelligence Podcast

PODCAST: How the Right Market Intelligence Enables Organizations to Thrive

From strategic planning to campaign execution, the right market intelligence gives business leaders the insights they need to understand their markets in depth, make better business decisions, and go-to-market with confidence. On the Modern Marketing Podcast, HG Insights’ CEO Elizabeth Cholawsky discussed why using traditional market reports to guide business strategy is no longer enough,