In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to hyper-targeted digital campaigns Identify and prioritize the accounts that are most likely to buy Use
Technology profiles from HG Insights reveal significant investment levels of SAP premise technologies, with an estimated $39B of global company ERP spend within 86,000 companies (inclusive of subsidiaries) that have not yet migrated to S/4 HANA.
In periods of economic uncertainty focusing your limited resources where they will have the most impact is critical to maintaining a healthy business. However, reprioritizing which leads your sales and marketing teams should target and engaging them with relevant messaging can be both challenging and time consuming. With the right technology intelligence embedded in your
Now that live events have been cancelled or postponed, it’s absolutely critical for sales and marketing teams to look for intelligent ways to fill the gaps in their pipelines. Naturally, we’re all looking for ways to leverage digital channels to engage with new prospects or existing customers. In the current environment there is a tendency
If you work for a B2B company, the alignment of Sales & Marketing ABM programs is likely to be at the forefront of your mind during this period of economic disruption. Ensuring your sales team reaches the right prospects with the right message can be difficult to do with limited resources. According to a State
The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
Our HG Insights platform recently made it on Rebrandly’s list of Best Sales Intelligence Software for 2020. In brief, the HG Insights platform allows sales and marketing teams to: Generate opportunities by helping them identify the companies with the highest propensity to buy. Turn budget into revenue with the largest and most granular set of
In our latest Insider Interview series, Tim Riesterer, the Chief Strategy and Research Officer at Corporate Visions, shared some of the key insights from his new book, The Expansion Sale. This book uses scientific research to explain how the buying psychology of existing customers differs from that of new customers and shows how to adapt
Our CEO, Elizabeth Cholawsky, spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can use technology intelligence to grow their business faster. The result is a 5-episode series covering a wide range of topics, use cases, and customer examples geared toward helping you understand what tech intelligence is and
In our most recent webinar, “The Science Of Selling: Data Driven Strategies to Acquire and Expand Customer Relationships,” Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Tim Riesterer, Chief Strategy Officer at Corporate Visions, discussed how you can: Increase customer acquisition and expand revenue through strategic customer relationships Create effective messaging frameworks