The word “prospecting” can spark mixed feelings among salespeople. Let’s just say it typically isn’t one of the things that our sales team looks forward to, and I’m sure that many other SDR’s and AE’s are nodding their heads in agreement right now. Unfortunately, there’s no arguing that prospecting is one of the most important
Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and effective in their outreach. The result is a much more competitive landscape when it comes to attracting prospects to your solution. Intense competition increases the length and complexity of the sales process, as prospects have
Demand generation is the process of driving awareness and creating a need for your products or services in the minds of your prospects. Generating demand can be challenging for new businesses in crowded markets and even more so in virtual environments. This article offers 6 demand generation essentials. These strategies are a proven way to
In the latest episode of our podcast, learn about the future of technology intelligence and how it is evolving to help companies spot trends earlier, make more accurate predictions, and uncover hidden opportunities. Listen Now Interview Transcript Benjamin S: Welcome to the last episode of technology intelligence week on the MarTech Podcast. This week, we’ve
Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies can use tech intelligence to create more effective sales and marketing processes. During the conversation, he also delves deeply into a variety of topics, including how to: find the most lucrative white space opportunities for
We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling success. Read our interview below to learn what she had to say.
In the latest episode of our podcast, learn how to operationalize technology intelligence so that it becomes part of your business process. Whether you need tech intelligence in your CRM, MAP, or online advertising platform, we’ll show you how to make it actionable and accessible for everything from strategic planning to sales and marketing outreach.
As of January 1st 2020, the California Consumer Privacy Act of 2018 (CCPA) is officially in effect. This landmark act consists of a sweeping set of laws to control the collection, storage and sale of consumer data. Not surprisingly, the act is already causing widespread anxiety among many businesses that handle consumer data. Sales and
In the latest episode of our podcast, see how technology intelligence can provide your sales and marketing teams with a consistent framework from which to view markets, prospects, and opportunities. This helps both teams create the alignment they need for resource planning, account targeting, and campaign execution. Listen Now Episode 3 Summary In this episode,
In our most recent webinar, “How to Use Insights to Turn Social Connections into Sales,” Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Viveka von Rosen, Chief Visibity Officer and Co-Founder at Vengreso, discussed how you can: Leverage cadence to get measurable social selling results faster Measure the impact of your social