Increase Opportunity By Improving Your TAM

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best

Reach Your Highest Potential With Account-Based Marketing

Reach Your Highest Potential With Account-Based Marketing

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective account-based results. Aligning these account-based approaches with a complementary inbound methodology produces the most engagement with prospects by

HG Insights Enters Agreement with LinkedIn™ To Help Marketers Target Audiences with Technographics

HG Insights Enters Agreement With LinkedIn to Help Marketers Target Audiences With Technographics

We’re pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to better target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Through this integration with LinkedIn’s Matched Audiences API, advertisers can now leverage HG Insights’ technology profile data to focus