Scott Smyth, HG Insights’ VP Global Sales, is a man on a mission to help technology vendors Go-To-Market faster and with confidence. In this edition of Insider Interviews, Scott reveals how the connection between poker and propensity modelling fuelled his passion to build a data insights company.
Taylor viens marketing & Digital communications manager june 14, 2021 Every June, HG honors Pride Month. We honor the legacy of the Stonewall Uprising, the LGBTQIA+ community’s long-fought struggle for civil rights that many of us take for granted, and the resilience and strength of this community that has experienced discrimination and prejudice. Pride Month
Taylor viens marketing & Digital communications manager june 14, 2021 Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
For the second year in a row, CEO Elizabeth Cholawsky is featured on the Top 50 Women in Business list—elevating the CEO to a core group of honorees that is “not to be overlooked.” Making the Top 50 Women in Business list for one year is an accomplishment. Receiving the recognition two years in a
Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,
HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math
Women’s History Month has inspired me to look back on my history, specifically in management. My first management position was in 1985 and I have been a people and project manager in various organizations ever since. Unfortunately, this is not the norm for many women throughout their careers. In the United States, women were nearly half
We are happy to announce Ed Locher as our new Vice President of Marketing. Ed Locher is a global B2B marketing executive with over 20-years experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience with technology and process improvement with visionary leadership, he has led the