Account-based marketing, or ABM, allows you to identify and prioritize high-value companies

4 Secrets For A Successful ABM Campaign

Taylor viens marketing & Digital communications manager june 14, 2021 Account-based marketing, or ABM, allows you to identify and prioritize high-value companies.   With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a

CTO Rob Fox explains what makes HG Insights a market leader.

A Novel Technology Ensures Credibility And Market Dominance

ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a

Master Class Recap: Data-Driven TAM SAM SOM

Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,

Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math

Women in Management and Burnout – Looking Back and Moving Forward

Women’s History Month has inspired me to look back on my history, specifically in management. My first management position was in 1985 and I have been a people and project manager in various organizations ever since. Unfortunately, this is not the norm for many women throughout their careers. In the United States, women were nearly half

Ed Locher

Ed Locher Joins HG Leadership Team

We are happy to announce Ed Locher as our new Vice President of Marketing. Ed Locher is a global B2B marketing executive with over 20-years experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience with technology and process improvement with visionary leadership, he has led the