Master Class Recap: Data-Driven TAM SAM SOM

Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,

Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math

Women in Management and Burnout – Looking Back and Moving Forward

Women’s History Month has inspired me to look back on my history, specifically in management. My first management position was in 1985 and I have been a people and project manager in various organizations ever since. Unfortunately, this is not the norm for many women throughout their careers. In the United States, women were nearly half

Ed Locher

Ed Locher Joins HG Leadership Team

We are happy to announce Ed Locher as our new Vice President of Marketing. Ed Locher is a global B2B marketing executive with over 20-years experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience with technology and process improvement with visionary leadership, he has led the

Santa Barbara

HG Insights Ranks #3 in the 2020 List for Top Tech Startups in Santa Barbara

We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potential leadership team brand/product traction competitive landscape Visit The Tech Tribune website to see the complete 2020

Tim Royston-Webb

PODCAST: How to Use Tech Intelligence to Create An Effective ICP and Drive Impact for Your Business

Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies can use tech intelligence to create more effective sales and marketing processes. During the conversation, he also delves deeply into a variety of topics, including how to: find the most lucrative white space opportunities for

Industry Insider: Leveraging Social Selling and Tech Intelligence to Build Your Sales Pipeline

We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling success. Read our interview below to learn what she had to say.