In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business. Focusing on leads that are the best fit for your product will land you
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best
HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career monitoring website. Comparably honors businesses that are deemed outstanding by anonymous employees, and this specific award is based entirely on female employee feedback ratings on their chief executives. Elizabeth Cholawsky, HG Insights’ CEO, received a
In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with youHow your company can become 67% more effective at closing deals If you didn’t get a chance
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn what he had to say. Why should companies think
Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast. In just under 40 minutes, he covered a variety of topics, including: how to use technology insights to help your SDRs target the right accounts and have
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties. This list is based on PCBT’s analysis of an extensive survey it sends out to companies in the area.
We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potentialleadership teambrand/product tractioncompetitive landscape Visit The Tech Tribune website to see the complete top ten list of tech startups.
In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up to its name. Can you elaborate a little on that? When we first started HG Insights we had a general sense of the type of data products that we wanted
We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from your ABM programs by using better data. In our three-part series, we’ll discuss how you can use the intelligence from HG Insights and TechTarget to: Develop target account profiles that work Build propensity to