Increase Opportunity By Improving Your TAM

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEOs for Women Award

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEO for Women Award

HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career monitoring website. Comparably honors businesses that are deemed outstanding by anonymous employees, and this specific award is based entirely on female employee feedback ratings on their chief executives. Elizabeth Cholawsky, HG Insights’ CEO, received a

HG Insights and Outreach

WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement

In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with youHow your company can become 67% more effective at closing deals If you didn’t get a chance

HG Data Santa Barbara

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potentialleadership teambrand/product tractioncompetitive landscape Visit The Tech Tribune website to see the complete top ten list of tech startups.